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Embracing Sustainability: A Strategic Imperative for Building Product Manufacturers The concept of embracing sustainability has transformed from a buzzword into a vital component of the building industry. For building product manufacturers, navigating the multifaceted landscape of sustainability requests – from architects, contractors, green building codes, to legislative mandates – is crucial for staying relevant and competitive. This journey towards sustainability is not just about adhering to regulations; it’s about innovating and redefining products for the